Tourism Ireland has launched a 15-second video promoting Ireland on screens at airports and shopping centres around Italy as well as in metro stations in Rome, Milan and Brescia as part of its end-of-year kickstart campaign to advertise Ireland to Italians who are currently considering where to go on holiday in 2020.
The video is also running online, including on Facebook and Instagram, until December 31.
“The Start Of Another Busy Promotional Drive For Tourism Ireland In Italy”
Tourism Ireland’s manager for Italy, Niamh Kinsella, commented,
“Our end-of-year kickstart campaign is now under way, targeting Italian travellers who’re considering where to go for their 2020 holiday. It heralds the start of another busy promotional drive for Tourism Ireland in Italy in 2020. We’re confident that our extensive programme of campaigns and promotions, targeting people with the greatest potential to travel to Ireland, will continue to grow Italian visitor numbers to the island of Ireland.”
Published hospitalityireland.com, 17 December 2019